I am obsessed with design, colour & unique character.
For a brand to be understood by others it must first understand itself.
I love getting to know the personality of a brand or company in order to create a brand identity that depicts everything that it represents.
I grew up in a world of colour and typography as my father was the Director of Letraset, famous for it's old rub-down transfers; Colours, fonts, posh pens, typography and graphic design is in my blood.
I completed a Packaging & Graphic Communications degree at Surrey Institute of Art & Design in 2004 and ever since I have been working both in agencies and freelance on an array of different disciplines, including:
Packaging Design | Graphic Design | Logo Design & Brand Identity | Graphic Illustration | Design for Production | Design for Print | Website Design
I am ideas-driven. They don't always come instantly but most often the first ones are always the best. I pride myself on my ability to connect to a client or brand and have a vision of what they need to look like in order to attract their key target audiences, stand out in the market and be understood.
My private life is creatively chaotic! I have 3 children ( all BOYS!) and an ever-patient husband. :)