Copyright 2018 - Jen Sinclair Design

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MARKETING

Before the creative comes the strategy. Who is your target market? What do they look for in a brand, product or service? 

It is all very well having an attractive logo and marketing materials but if you haven't thought about where you are putting them, how you are going to get them seen and who is going to see them then your job is only half done. 

I can work with you to recognise some key elements in the relevant industry to ensure that your successful with your business. 

Often my work in marketing is with clients who are starting a new business or who are diversifying their existing business to attract a new market.

Deliverables:

This depends very much on what the project is but it can be anything from a full business marketing plan to a brand positioning document. 

BRAND POSITIONING

My brand positioning document is a multi-page pdf which captures many of the areas that need to be researched when starting, or reviving a business. These include things like:

 

  • target market

  • competitors

  • cost positioning

  • superior brands

  • inferior brands

  • colour psychology

  • keywords

  • ethos analysis

EXAMPLE OF A BRAND POSITIONING DOCUMENT

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BRAND POSITIONING example.jpg